Most people are familiar with online reviews. Consumers use them to make decisions on a daily basis. Research shows that in today’s economy 95% of shoppers rely on these reviews. Despite the huge popularity of online reviews, many small- and medium-sized businesses fail to see how online reviews can help their business succeed.

Nabila Stapleton-Charles, 10 Common Questions and Answers About Collecting Reviews (getweave.com)

No Top Critics reviews for FAQ: Frequently Asked Questions.

Rotten Tomatoes, FAQ: Frequently Asked Questions Reviews (rottentomatoes.com)

How do I get more reviews?

Raine Digital, Our Most Frequently Asked Questions About Online Reviews (rainedigital.com)

Frequently Asked Questions are a quick and simple way to share answers to common questions held by customers and visitors. It’s a form of self-service that allows your visitors to solve an issue themselves rather than wait for customer service.

Marianne Lemberger, Now Is the Time to Review Your FAQ (While, You Know, Staying at Home) (walkingmen.com)

We aren’t here to berate those businesses neglecting to implement a marketing strategy that focuses on reviews. What we want to do is properly educate our clients and potential clients regarding the major benefits of collecting online reviews. Below are some of the most commonly asked questions from our clients about collecting reviews.

1. What are online reviews?

Online reviews are customer summaries or reactions to their own experiences with a product or service. These reviews are posted on electronic commerce and specially dedicated review sites across the internet. These sites are viewed by thousands, if not millions, of consumers every day.

Nabila Stapleton-Charles, 10 Common Questions and Answers About Collecting Reviews (getweave.com)

I like reading thru the questions because often there are questions that I didn't think to ask and the answer is pertinent to how/why I'll be using product.

Nottaguy, Where Did the Questions Go? (reddit.com)

3. When did consumers start using online reviews?

Nabila Stapleton-Charles, 10 Common Questions and Answers About Collecting Reviews (getweave.com)

This started for me a week or so ago. Happens in the app & using browser on laptop.

Nottaguy, Where Did the Questions Go? (reddit.com)

4. What are the best sites for online reviews?

Nabila Stapleton-Charles, 10 Common Questions and Answers About Collecting Reviews (getweave.com)

What do you get if you take Shaun Of The Dead, subtract the zombies and add time travel? Sadly, not Frequently Asked Questions About Time Travel.

Alexander Pashby, Little White Lies (rottentomatoes.com)

What about using this special time to take care of them? Here are a few tips to help you get started.

1. Answer the questions your customers truly ask themselves

Marianne Lemberger, Now Is the Time to Review Your FAQ (While, You Know, Staying at Home) (walkingmen.com)

Where did the questions go? (8 mo. ago)

I just notice on the Amazon app that the questions section that used to be right above the reviews is gone. It seems to be replaced with an area where you can search for questions, but the questions others have asked are not visible. Not sure why they would do this. Does anyone know something I don’t?

pepsters3, Where Did the Questions Go? (reddit.com)

It is important to remember that a FAQ is not about the things you want to tell your customers. It’s about the questions most of them have in mind! Keep each and every question on-topic and customer focused.

Marianne Lemberger, Now Is the Time to Review Your FAQ (While, You Know, Staying at Home) (walkingmen.com)

Can I pay someone to leave a review?

Where should my customers leave reviews?

Raine Digital, Our Most Frequently Asked Questions About Online Reviews (rainedigital.com)

2. Organization is key

A FAQ page has to be useful. Make sure the questions are well grouped and that the categories make sense. Clear common categories will help visitors to easily find what they are looking for.

Marianne Lemberger, Now Is the Time to Review Your FAQ (While, You Know, Staying at Home) (walkingmen.com)

Screenwriter Jamie Mathieson deserves a lot of credit for a tightly structured set-up … The trouble is the banter is a stairway to nowhere; the punchlines wither in the actors' mouths, raising weak smiles but no belly laughs.

Sarah Manvel, Critic Reviews for Frequently Asked Questions About Time Travel (rottentomatoes.com)

“You shouldn’t have a FAQ page.”

Of all the pointers we regularly give to new clients, that’s the one that most often raises eyebrows. Many (maybe most) ecommerce managers erroneously believe that FAQ pages rank right alongside the About page and Contact page as necessary components of a professionally designed ecommerce website.

We’re here to tell you that they aren’t, and here’s why: FAQ pages tend to become the dumping ground for sloppy content, lazy SEO, and poor customer insight.

James Sowers, Why FAQ Pages Are Almost Always a Bad Idea (And What to Do About It) (thegood.com)

What do I do if someone leaves a bad review?

Do I have to respond to every review? What do I say?

Raine Digital, Our Most Frequently Asked Questions About Online Reviews (rainedigital.com)

A bunch of mumbo-jumbo nothing wrapped in unmitigated pomposity and topped off by a woman pouring a glass of milk on her head. Eye-rollingly awful, meandering junk that tries to substitute style for substance and comes up with neither. Ever watched the South Park episode wherein Cartman objects to independent film as nothing but "gay cowboys eating pudding"? This movie is about as close as I've seen to that standard. The most frequently asked question I can imagine being asked by viewers of this junk is, "Why did I sit through this?" The best answer I can offer you is: don't.

Rotten Tomatoes, FAQ: Frequently Asked Questions Reviews (rottentomatoes.com)

Does this mean you should abandon your FAQ content?

Nope! We recognize that ecommerce shoppers still have questions, and it’s still your job to provide them with answers. In this article, you’ll learn why we don’t recommend traditional FAQ pages and what to do instead.

James Sowers, Why FAQ Pages Are Almost Always a Bad Idea (And What to Do About It) (thegood.com)

In a sex-free future ruled by a totalitarian matriarchy, the government wants to topple the Eiffel Tower (phallic symbol), and the male underground resists by making porno movies (that daringly feature the two sexes touching each other, fully clothed). To be avoided by anyone looking for a standard sci-fi film: it's filled with nonsensical avant-garde touches (like the man who puts on a clown nose after he concludes a serious speech), it drags a good bit in the middle and cops out at the end, and it's impossible to tell if the anti-feminist message is seriously intended or is an ironic joke. Still, the movie's different and unpredictable enough that it managed to keep my interest for the full 80 minutes.

Rotten Tomatoes, FAQ: Frequently Asked Questions Reviews (rottentomatoes.com)

 

Ignaz Marcel Gaugengigl, A Difficult Question (Une Question Difficile), 1883
Oil on panel, 11 5/8 x 16 in. (29.5 x 40.6 cm), New York, The Metropolitan Museum of Art

 

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